Brand Strategy & Communications

For the brands shaping women's lives

About

Amanda Schumacher

Amanda Schumacher is a brand strategist and communications advisor with 20+ years building, evolving, and repositioning some of the most recognizable lifestyle brands in the country — from Real Simple and The Huffington Post to Rent the Runway and Oprah Daily. She works at the intersection of brand narrative, earned media, and executive visibility, partnering with founders, CEOs, and leadership teams to shape not just what a brand says, but what it stands for.

Her focus is lifestyle brands with women at the center — whether women-led, women-founded, or built for the women who drive culture, commerce, and conversation. She has a particular fluency in the moments that matter most: a brand transformation, a high-profile launch, a leadership transition, a story that hasn’t yet been told at the scale it deserves.

She is not a publicist. She is the strategist you bring in when the work needs to be bigger than a press release.

Trusted By

Media Brands

Brand strategy, communications and events for the content brands that shape how women live, work, and think.

Trusted By

Built by Women. For women

Ventures founded with a mission to move women forward — in careers, community, and every chapter in between.

Trusted By

Book launches

National bestsellers, debut authors, and the campaigns that get people talking.