Amanda Schumacher is a brand strategist and communications advisor with 20+ years building, evolving, and repositioning some of the most recognizable lifestyle brands in the country — from Real Simple and The Huffington Post to Rent the Runway and Oprah Daily. She works at the intersection of brand narrative, earned media, and executive visibility, partnering with founders, CEOs, and leadership teams to shape not just what a brand says, but what it stands for.
Her focus is lifestyle brands with women at the center — whether women-led, women-founded, or built for the women who drive culture, commerce, and conversation. She has a particular fluency in the moments that matter most: a brand transformation, a high-profile launch, a leadership transition, a story that hasn’t yet been told at the scale it deserves.
She is not a publicist. She is the strategist you bring in when the work needs to be bigger than a press release.
Trusted By
Brand strategy, communications and events for the content brands that shape how women live, work, and think.









Trusted By
Ventures founded with a mission to move women forward — in careers, community, and every chapter in between.









Trusted By
National bestsellers, debut authors, and the campaigns that get people talking.












The PR aspect of her business, while significant, is a happy byproduct of her gift as a strategist. She is the rare brand and communications expert who can both identify and distill your unique positioning in the marketplace and actually execute on a three-, six-month and then year-long plan.
The only problem is that once you have Amanda in your foxhole, you’ll realize you can’t live without her."
Amanda goes beyond facilitating deep media connections and quality coverage because she also gets the big picture quickly. Thus, she has become my trusted advisor during a pivotal time of growth.
Amanda lends a depth of experience in media and thought leadership to help plan realistic, clear and creative roadmaps. Above all that, she’s a fun, kind and smart person who I genuinely enjoy getting to work alongside. "
Amanda combines an impeccable instinct for strategy with the ability to collaborate with everyone on our team – from social media staff to publisher – beautifully executing on every aspect of our communications plan.
We will never work with anyone but Amanda!"
More importantly, she helped us strategize and communicate our company’s groundbreaking commitment to equal benefits for all employees.
I loved having her on our team and recommend her to any CEO looking for a smart, strategic communications partner."
Amanda is a true communications pro: expert at getting press, certainly, but also so skilled at truly understanding every brand’s individual challenges and opportunities and coming up with clever ways to stand out in a crowded market.
Best of all, Amanda is a complete delight to work with: funny, understanding, loyal, indefatiguable. Working with her was one of the highlights of my magazine career."