Strategic communications
with a global focus

Elevating brands and leaders with compelling narratives that spark media attention.

Strategic communications
with a global focus

Elevating brands and leaders with compelling narratives that spark media attention.

Strategic Communications

I'm a strategic advisor to founders, CEOs and thought leaders and work closely with leadership teams to create and execute marketing and publicity campaigns that substantially elevate brands and thought leaders.

Brand Positioning

Having worked with top media and lifestyle brands and personalities throughout my career, I am adept at helping clients crystalize their brand identity, build unique and compelling narratives, and weave that positioning into every brand touchpoint.

Media Relations

With long-term and wide-ranging press relationships, I have a proven track record of landing positive and plentiful media placements for clients helping to build visibility, introduce a launch, reinforce a company narrative and drive business growth.

Trusted By

Testimonials

“Amanda has a unique ability to develop and amplify a thoughtful company narrative. She partnered with us at Rent the Runway to help us gain more exposure for our Unlimited subscription product and strategically communicate its benefits for everyday. More importantly she helped us strategize and communicate our company’s groundbreaking commitment to equal benefits for all employees. I loved having her on our team and recommend her to any CEO looking for a smart, strategic communications partner."

Jennifer Hyman

Co-Founder and CEO, Rent the Runway

"When I set out to find a best-in-class communications partner to grow our brand and prepare for the publication of my book, Amanda's name consistently rose to the top. She is known and beloved by female founders, editors, and authors. Despite that fact, my work with her has still exceeded expectations. Amanda goes beyond facilitating deep media connections and quality coverage because she also gets the big picture quickly. Thus, she has become my advisor at a pivotal point of growth. Amanda lends a depth of experience in media, book launches, and thought leadership to help plan realistic, clear, and creative roadmaps. Above all that, she's just a fun, kind and smart person who I genuinely enjoy getting to work alongside."

Neha Leela Ruch

Founder, Mother Untitled

“For more than a decade, Amanda was one of the key people behind the meteoric rise of the Real Simple brand. Without Amanda's smarts, enthusiasm, and spot-on intuition, we would not have had such a big national TV presence, consecutive years atop industry lists, and non-stop coverage of Real Simple. Amanda is a true communications pro: expert at getting press, certainly, but also so skilled at truly understanding every brand’s individual challenges and opportunities and coming up with clever ways to stand out in a crowded market. Best of all, Amanda is just a complete delight to work with: funny, understanding, loyal, indefatigable. Working with her was one of the highlights of my magazine career."

Kristin van Ogtrop

Editor-in-Chief of Real Simple (2003-2016), author and literary agent at Inkwell Management

"When I was looking to raise the profile of Path Forward, a nonprofit focused on women's workforce participation, I made one phone call. I "knew" Amanda long before I met her because of the absolutely stellar work she does with so many people and organizations that I admire. She quickly assessed our best opportunities to secure national media attention and booked an amazing segment on the TODAY Show. And while that hit was amazing, she has also helped in so many other ways. At every turn she's thoughtful, incisive and supremely skilled. She's also not afraid to tell me when my great idea isn't so great, which is a trait I greatly appreciate."

Tami Forman

Executive Director, Path Forward

“Having Amanda in my corner for the past five years has been invaluable. She’s the rare Communications leader who is both very strategic and an amazing executor. Without her vision and counsel, Drop the Ball, The Cru and my personal platform would not be where they are today. She knows how to tell an engaging brand story that gets other people to listen.”

Tiffany Dufu

Founder & CEO, The Cru

"Amanda was an incredible partner through every stage of our book launch. What a gift to work hand-in-hand with someone who believes in our work as much as we do. Amanda combined an impeccable instinct for strategy with the ability to collaborate with everyone on our team — from social media staff to publisher —beautifully executing on every aspect of our communications plan. We will never work with anyone but Amanda!"

Cara Natterson, M.D. and
Vanessa Kroll Bennett

Puberty experts and best selling authors

"Communication is about trust, and there is no expert I trust more than Amanda Schumacher. She is whip-smart, ethical, honest, experienced and a total pleasure to work with. She has expertly launched two of my books, and exceeded my expectations with both projects. I can't recommend Amanda highly enough."

Lindsey Pollak

New York Times bestselling author of four books, including Recalculating: Navigate Your Career Through the Changing World of Work

“Amanda is the secret sauce for so many companies and brands. I was lucky to work with her both at Time Inc. and on my book launch. She has a terrific instinct, is extremely well connected and calm under pressure. She was a loyal partner throughout the complex process of launching a book and garnered tons of amazing press coverage for The Myth of the Nice Girl, helping it become a best-selling business book and Audible’s Best Business book of the year!”

Fran Hauser

Author, The Myth of the Nice Girl, keynote speaker and investor

“Amanda is the go-to communications advisor in the women’s leadership space. Her personal passion for female equity and empowerment shines through in her work, and I can’t imagine having launched a women-focused company or book without having her by my side.”

Jennifer Gefsky

Co-Founder, Après; Author, Your Turn: Careers, Kids and Comebacks; and Founding Partner of Gefsky Law PLLC

About Amanda

I’m a strategic brand leader who transforms and leads storytelling and thought leadership for lifestyle and media communications and their executives. I work closely with brand leaders to craft a compelling narrative and get it out into the world. My greatest passions are writing and bringing brands to life in engaging, creative ways. I’m a strategic partner to CEOs, executives and thought leaders with deep experience leading strong, global teams.

Before starting Amanda Schumacher Communications I was SVP, Head of Communications at The Huffington Post, where I worked closely with Arianna Huffington and the executive team to transform The Huffington Post from a political news brand into a broader platform known for premier lifestyle and wellness content. I was previously Vice President of Communications for the Time Inc. Lifestyle Group, where I led internal and external Communications and brand positioning for Time Inc.’s nine lifestyle brands.

Under Amanda Schumacher Communications, I lead Communications for tech and lifestyle companies, startups and thought leaders. I oversee Communications strategy and execution and am known for creating and executing marketing and publicity campaigns that protect and elevate brands and thought leaders.

I have a BA in Communications from The University of Pennsylvania. After three years living and working in London, I’m back in my hometown of New York City.

AMANDA SCHUMACHER COMMUNICATIONS

Strategic communications
with a global focus

Strategic communications
with a global focus